Our Story

We’re three sisters—Sina, Mar, and Sophie—bound by a shared love for fashion and self-expression. Growing up, we turned to clothing as a way to navigate life’s challenges and connect with who we were. Shopping for clothes became our sanctuary, a way to cope with life’s uncertainties and rediscover our confidence.

Each piece we wore wasn’t just fabric; it was a reflection of our individuality and a tool to communicate our feelings. Good style gave us the courage to show up as our authentic selves—bold, expressive, and unapologetically unique. It also helped us bond with others who valued dressing differently and using fashion as a means of connection.

Now, we’re ready to take this journey further. Together, we’ve created a space where fashion isn’t just about trends but about building confidence and creating community. At Fashion and Icon, we curate collections that empower women to express themselves effortlessly, offering styling tips and advice to help them navigate the ever-changing world of fashion.

Every season, we bring our clients the best of what’s new, what’s worth trying, and what will make them feel unstoppable. Let’s dress boldly, live authentically, and inspire each other—because fashion isn’t just what you wear; it’s who you are.