Our Story
We are three sisters. And fashion was always how we talked.
Not with words — with pieces. A dress passed between us. A top borrowed without asking. A shared excitement when one of us found something special.
For Sina, Mar, and Sophie, style was never about trends. It was how we expressed who we were. How we explored different sides of ourselves. How we connected — with each other and with the world around us.
That's still what drives us today.
How It All Began
We kept seeing the same problem. The brands we loved — small, creative, real — were hard to find. The big stores carried the same things. The same trends. The same pieces on everyone.
We wanted something different. Pieces that feel like you. Not pieces that wear you.
So we built Fashion And Icon.
What You'll Find Here
We curate women's fashion from small and emerging USA brands, boutique labels, and independent designers.
Every brand we carry is independent. No corporate ownership. No mass production. Small-batch only.
Some pieces are handcrafted. Some are sustainably made. Some come from women who built their brand from nothing. All of them are chosen because they stand out — without trying too hard.
We don't chase trends. We look for pieces that fit naturally into your life. Pieces that move with you. Pieces you'll reach for again and again.
For The Woman Who...
Women who know their own style — or are still figuring it out. Women who work, travel, create, explore hobbies, and live fully.
Women who want to express who they are through what they wear. Women who want to look good without looking like everyone else.
You might be heading to a coffee date, a client meeting, a farmers market, a yoga class, or a weekend adventure. Whatever your day looks like — we have something that fits it.
Our Promise
Every piece on Fashion And Icon is here for a reason. We chose it. We believe in it. And we think you'll love it.
Because when you find the right piece — you just know.
Discover what's waiting for you.