Day Look Fashion
Day look with fresh styling, perfect for sunlit hours and daytime confidence effortlessly.
Midnight Whisper Tiered Midi Dress
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Regular price
$150.99
$95.79
37% off
- Unit price
- /per
1 color, 4 sizes
- XS
- S
- M
- L
- 4 US / S EU
- 6 US / M EU
- 8 US / L EU
Gathered Details Blouse
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Regular price
$65.00
$31.89
51% off
- Unit price
- /per
1 color, 2 sizes
- 4 US / S EU
- 6 US / M EU
Ruffled cotton blouse
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Regular price
$75.00
$32.98
56% off
- Unit price
- /per
1 color, 2 sizes
- 6 US / M EU
- 8 US / L EU
- S US / S EU
- M US / M EU
- XS US / S EU
- S US / M EU
- 6 US / M EU
- 8 US / L EU
- 6 US / M EU
- 8 US / L EU
Scarlet Asymmetrical Ruffle Midi Dress
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Regular price
$170.00
$140.79
17% off
- Unit price
- /per
1 color, 2 sizes
- 6 US / M EU
- 8 US / L EU
Fuchsia Origami Bow Mini Dress
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Regular price
$140.00
$120.79
14% off
- Unit price
- /per
1 color, 3 sizes
- 4 US / S EU
- 6 US / M EU
- 8 US / L EU
Primrose Puff Sleeve Midi Dress
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Regular price
$170.00
$140.79
17% off
- Unit price
- /per
2 sizes
- 6 US / M EU
- 8 US / L EU
Straight suit pants
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Regular price
$130.00
$100.79
22% off
- Unit price
- /per
1 color, 2 sizes
- 4 US / 36 EU
- 6 US / 38 EU
Pockets Suit Blazer
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Regular price
$170.00
$130.89
23% off
- Unit price
- /per
1 color, 3 sizes
- 4 US / 36 EU
- 6 US / 38 EU
- 8 US / 40 EU
High waist suit bermuda shorts
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Regular price
$60.00
$35.89
40% off
- Unit price
- /per
1 color, 3 sizes
- 4 US / 36 EU
- 6 US / 38 EU
- 8 US / 40 EU
Belt Suit Blazer
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Regular price
$170.00
$150.79
11% off
- Unit price
- /per
1 color, 4 sizes
- XS US / S EU
- S US / M EU
- M US / L EU
- L US / XL EU
- S US / M EU
- M US / L EU
- L US / XL EU
- 6 US / M EU
- 8 US / L EU
Two Tones Straight Leg Jeans
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Regular price
$95.00
$35.89
62% off
- Unit price
- /per
1 color, 3 sizes
- 4 US / 36 EU
- 6 US / 38 EU
- 8 US / 40 EU
V Neck Puff Sleeve Denim Crop Top
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Regular price
$65.00
$35.79
45% off
- Unit price
- /per
1 color, 3 sizes
- 4 US / 36 EU
- 6 US / 38 EU
- 8 US / 40 EU
Zebra Print Puff Sleeve Mini Dress Promotions
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Regular price
$120.00
$100.79
16% off
- Unit price
- /per
3 sizes
- 6 US / 38 EU
- 8 US / 40 EU
- 10 US / 42 EU
Small-Batch
Each piece is part of a small, deliberate production cycle
Sustainably Curated
Curated with care from local independent brands
Quality that lasts
Designed for daily wear. Crafted to endure seasons and stories.
"Fashion And Icon strikes the perfect balance between statement and everyday wear, blending artisan craftsmanship with modern design. These are treasures you'll wear every day, not just save for special occasions"Ashly, NYC
Day Look: Where Fresh Daytime Style Meets Sunlit Confidence
Our collection of daytime fashion for women breathe with morning freshness and sunlit ease. Each piece comes from independent designers working in San Diego and Tucson sunny climate studios—bright fabrics that suit natural light, constructions that work for active daytime living. These are designs that understand daylight hours—flowing from morning coffee meetings to afternoon errands to daytime social gatherings with appropriate brightness. Where day creates energy, making evening drama feel overdone and dark colors feel heavy. From California sunshine culture to Arizona bright-light living, these pieces carry the fresh confidence that comes from understanding daytime's different energy, creating looks designed for natural light and active hours instead of evening styling worn inappropriately during day's completely different atmosphere and practical demands.
Designed for Sunlit Living
Every casual day fashion piece in this collection celebrates daytime appropriateness. From designers in sunny climate communities, these pieces feature bright construction and practical daytime details. Fresh elements create morning-to-afternoon suitability. This is fashion for daylight—pieces that become favorites because they're made by designers who understand daytime energy, prioritizing fresh brightness over evening drama extended inappropriately into day's active practical atmosphere.
Living Through Your Sunlit Hours
Our day outfits understand morning coffee meetings need different freshness than afternoon gatherings. Each piece works naturally—designed for active daytime living, styled for natural light appropriateness, created for sunlit energy, worn with fresh confidence for daytime expression. From San Diego sunshine to Tucson bright days, this day look becomes daily essential, working beautifully when fresh daytime appropriateness matters for sunlit hours' active practical demands.
Fresh Energy, Daytime Confidence
This daytime fashion offers bright style starting under $58. Construction appropriate for active daytime living, each piece designed for regular sunlit rotation. XS-3XL sizing with fresh constructions suited for natural light, while free shipping on orders over $75 makes building your day wardrobe effortless. Fashion understanding daytime's specific energy through fresh design appropriate for sunlit active hours.
Master Effortless Daily Style
Building wardrobes for different daily moments? Style with:
- Casual Pants → Daytime comfort essentials
- Sun Dresses → Bright daytime style
- Weekend Wear → Relaxed daytime fashion
- Summer Fashion → Sunlit season style